Pantheon Research
Pantheon Research was a client project I worked on as a Design Consultant within Avenues Consulting Group, a student-led consulting organization at USC. The project covered a website redesign for Pantheon Research, and was completed Fall 2025.
Problem
Pantheon Research is an electroacupuncture company that was leading in the niche market, however suffered from an outdated website and brand identity. They wanted to revamp their website to better communicate their value prop and product offerings, as well as create a more modern and cohesive brand identity.
Initial Ideation
I started by doing research of the company, it's current brand identity, and current website. I was able to idenitify key areas of improvement in the website, such as the homepage layout, product page information architecture, and overall visual design.
I also began seeing how the brand idenitty could be better communicated and modernized through a new logo design, color palette, and typography choices. I created moodboards and style tiles to explore different design directions for the brand identity.
Brand Design
I created 3 logo variations in Figma, exploring different concepts and aesthetics. I then narrowed down to a final logo design that refined the concept of the original logo, but modernized it with cleaner lines, a more cohesive shape, and a more professional and corporate aesthetic.
I also created a brand guide with a refined color pallete, typography choices, and all the logo options.
UI/UX Design
I iterated a high-fidelity mockup of the refined website, through slow iterations of grey-scale wireframes, gaining the client's approval, and improving to the final version.
In my high-fidelity mockup in Figma, I redesigned the homepage with a more modern layout, a clearer communication of the value prop, and a more cohesive visual design. I also redesigned the product page with a more intuitive information architecture, clearer communication of the product offerings, and a more modern and cohesive visual design.
Other Deliverables
Here is a link to all of the deliverables I had provided for Pantheon Research, including the Hi-Fi Mockups, Logo Designs, and Brand Guide.
Link to MaterialsReflection
Throughout this project, I have refined my skills as a designer, by working closely with the client to understand their needs and iterating on design solutions that effectively communicate their brand identity and value proposition. I have also gained experience in UI/UX, by redesigning the website to be more modern, cohesive, and user-friendly.
